Ad campaigns are everywhere trying to sell us everything and the overwhelming stream of ads around us occasionally make us annoyed if not downright crazy, but it’s also not uncommon to come across some ad campaigns that make us ask questions, compel us to think, and inspire us to take action. We scoured the Internet to make a compelling list of 20 powerful international issue ad campaigns printed in the last few years which have captured our focus, shocked us and hopefully made us think.
1. Save Paper. Save Earth.
Paper is made from trees. Thus, Using more paper means cutting more trees down, causing adverse environmental impact on the surroundings. The Saatchi & Saatchi advertising agency in Denmark has created a shocker. Displaying the map of the continent of South America as its transformed from green to black with excessive usage of paper.